Education Marketing

We believe that doing our homework will help us earn an A+ on your education campaign.

Our founder, Heather Teague, has marketed more than 20 different programs at 15 colleges and universities across the nation. We focus on developing a solid strategy paired with attention-getting creative, highly-targeted media solutions (marketing channels) and Web integration for tracking.

Based on her years of working in education marketing, Heather Teague has created a student lifecycle—representing the categories of students, where they fall in the “learning phase” of their life, and how to craft a message that resonates at that critical point.

Lesson #1—Know where your target audience is in the student lifecycle.
As you know, the key messages for the career changer and the working adult learner are far different than the high school senior, or even the transfer student. We can examine barriers to enrollment and highlight the relevant key motivators, which may include career advancement, self-fulfillment, increased pay and better overall quality of life as a result of higher learning.

Lesson #2—Message is critical.
We rely on many years of education marketing and campaign development experience to craft and communicate the relevant key messages to your specific target audience. Messaging and copywriting is one of our greatest strengths, based on a strong strategy and supported with compelling design. Equally important, we can help identify the differential advantage of your college or university and/or specific degree program.

Lesson #3 — Placement is paramount.
A great message is wasted if it doesn’t reach your prospective students where they live, work and play. Again, depending on where they are in the student lifecycle, we can help you select the most effective marketing channels.

Whether you need a postcard to drive traffic to an information session, or an entire program launch, you’ll quickly learn why we always earn an A+ in education marketing! So do your homework and call or email today for your free education marketing package with campaign samples.