What we do: creative services

We believe successful design, copy and creative projects start with a strategy and end with results.

As a strategic + creative services hybrid, we have a unique advantage. With education marketing expertise as a foundation for every project, our finished product gets better results. That’s because we understand the big picture—beyond the pictures in the ad or brochure. It’s going beyond a creative idea to deliver results.

We rely on many years of education advertising experience to craft and communicate the relevant key messages to your specific target audience (see our Student Lifecycle). Message development and copywriting is one of our greatest strengths, based on a strong strategy and supported with compelling design.

Our creative brief process helps us identify the key points about your organization, education program, target/student audience, benefit message, market situation and competition.

Then we translate this into creative concepts that utilize a compelling combination of persuasive messages and dynamic design to capture the attention of your audience. We factor in the call-to-action and deliver flawlessly when it comes to the execution and management of the project.

Creative services we offer for student recruitment, branding, program launches + development campaigns include:

• Integrated campaign development for print, interactive, direct + broadcast
  
• Copywriting, messaging + Web content
  
• Print ad campaigns
  
• Support collateral including flyers, inserts, newsletters, brochures, viewbooks, pocket folders
  
• Website design, programming, flash + development
  
• Brand development (logo + positioning)
  
• Direct mail (postcards + self-mailers)
  
• Email design + e-newsletters
  
• Tradeshow graphics
  
• Radio + TV + video
  
• Publications + catalogs + DVDs
  
• Photography + printing

All services are available as turn-key marketing projects or individual services.