What we do: strategic marketing

We believe the road to higher education needs a map.

Are you launching a new education degree, program, product or service? Targeting a new audience? What’s the most efficient and effective path to reach your goals? Our comprehensive and affordable strategic marketing process takes you from research to planning to tactics to implementation. With more than 14 years of strategic marketing and education experience, we can develop and implement the tactical, results-oriented plan you need to achieve your marketing and business objectives.

Marketing Plan Development

We start with a comprehensive strategy session with the key players from your college, university, school or organization, and perform a SWOT analysis (strengths, weaknesses, opportunities and threats). We set the overall marketing goals in conjunction with the business objectives. Next, we examine/identify your target audience(s)/potential students, conduct a competitive analysis, and explore the organization’s current and desired perception.

In some cases, we go straight to the Student Lifecycle assessment.

Armed with this foundation of information, a detailed plan is developed that provides:

Situation Analysis
SWOT analysis
Product/company overviews
Feature & benefit product assessment
Competitive analysis

Marketing Strategy
Goals
Target audience profiles
Messaging components
Brand considerations

Recommended Marketing Vehicles
This section will outline in great detail the recommended integrated marketing channels which may include a combination of print, direct response, online, broadcast, alternative media, promotions and public relations.

Budget & Timeline
A detailed spreadsheet organized by month, quarter and marketing vehicle/category keeps your marketing on course for an entire year.

Market Research

In many cases, market research is the first step to developing an effective marketing communications strategy. The insight you gain from research is invaluable. That’s why we have teamed up with a leading market research provider to offer a variety of research services in support of your data gathering projects.